Tuesday, December 21, 2010

What Is SEO?

The acronym SEO can refer to Search Engine Optimization which is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a website web presence. Source

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of back links, or inbound links, is another SEO tactic. Source

Why are we talking about SEO here? That's a good question to be answered. We are talking about SEO or search engine optimization in order to drive traffic to our blogs. And we can effectively drive traffic to our blog if we have achieved a good ranking in the search engines. And once we have a good traffic in our blog then that's the perfect time to monetize our blog.

There are three stages in SEO:

1. Keyword Research
2. On Page Optimization
3. Off Page Optimization

In this post, let us talk of Keyword Research. It is of prime importance to research on a keyword or a keyword phrase that we think people would search on search engines. A keyword for the main page (index page) of your website or blog that you think would achieve a good search engine ranking. Let us have tips for getting a good keyword or keyword phrase. 

1. Spend some time brainstorming and make a list on paper of all the words you think that people may use to find your website.

2. Once you have this list, go to the Google Keyword tool;

3. Take the keywords from your list and enter them into this tool. If your website has a potential worldwide market, choose "all countries and territories", otherwise, choose your target country.

4. As you enter the keywords into the tool you will see many more suggestions from Google and you will see an estimate of the number of searches that your keyword phrase gets per month on Google.

5. If you find that any of your phrases have only a small number of searches per month (e.g. a few hundred, or no data at all) then you should either remove them from your list or keep them aside as potential phrases for other pages of your website.

6. Your aim is to find just one or two keyword phrases for the home page of your website. The number of searches that you need per month depends on your own market... Source


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